The number of new subscribers and loyal users of an online service is an important barometer for how the company is performing overall. In order to determine the effect of increased competition, the online services provider needed a weekly measurement tool that tracked the company's key indicators – several key indicators include number of new users, attrited members, tenure, usage patterns, product usage and payment plan.

The measurement dashboard was updated weekly and contained year-to-date, month-to-date, weekly and daily member information. Analyzing the trends helps to identify areas where marketing could improve their efforts to retain loyal customers and also retain customers past the introductory period. The key indicator system identified that a large percentage of newly acquired customers were attriting within the first 90-days of their membership.

A digital dashboard such as the CRMdashboard™ helps to identify the impact of near-term and long-term marketing initiatives, prioritize your future efforts and understand how your actions overall impact your bottom line.

The weekly measurement provided a tool with various levels of detailed reports helped the company gauge the effect of heightened competition and identified the need for proactive retention programs and new member welcome services on a 30, 60 and 90-day time frame.