A leading consumer electronics retailer was interested in learning more about their customers' attitudes and motivations. They fielded a custom market research study and developed segments based upon key motivational issues.

In order to apply the market research segments to the expansive customer base, Benchmarketing Analytics was retained to build a "bridge" between the attitudinal segments and their customers. By knowing a customer's motivational drivers, offers, imagery and messaging can be developed to strike a responsive chord.

Building of predictive models to accurately classify customers into segments. A set of statistical models were developed in order to accurately assign households into one of several attitudinal segments.

Benchmarketing Analytics is at the forefront of linking custom market research and customer databases with accurate results. Correctly constructing the market research questionnaire, selecting the target survey respondents and understanding the available behavioral constructs will improve accuracy rates.

Rigorous behavioral analyses were performed to identify customers that had a high propensity to purchase additional products, remain profitable customers and expand their purchases into new product categories. The client needed to solution that further refined their communication strategy.

Having the ability to append their custom attitudinal segments to the database allows the client to develop customized offers, design appropriate imagery and write value-added copy that would appeal to the consumer and increase their marketing effectiveness.