| Expertise
By Industry: |
| With industry knowledge and functional expertise, Benchmarketing Analytics provides insight by understanding the strategic nature of the situation so recommendations are relevant and actionable. |
Financial Services
In order to increase the bank’s overall profitability, we segmented high-value customers to increase loyalty while migrating lower-value customers to become more profitable.
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Insurance
In order to improve marketing performance, we focused on the agent channel to determine how to encourage industry top producers to sell more of our client’s products.
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Manufacturing
In another example of channel integration, we developed co-branded marketing initiatives with the manufacturer and the retailer for increased customer loyalty.
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Retail
In order to strike a responsive chord with customers, we appended a custom attitudinal segmentation to the client’s database to help create the appropriate imagery and messaging.
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Travel & Hospitality
Opportunities were discovered that would lead to increased revenues beyond the traditional uses of this loyalty program.
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Telecommunications
A major telecommunications company was experiencing defections from their mobile phone users and needed to develop a retention program for profitable customers.
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Online Services
This project started our thinking that clients need a comprehensive tool to evaluate the effectiveness of their strategies. We developed a key indicator reporting system which analyzed acquisition, usage, retention and customer loyalty trends over time.
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Pharmaceutical
We optimized the return on investment from sponsored physician conferences by targeting "industry thought leaders" to whom such promotions will have a profitable impact.
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